If you are planning to hire a video production company for your business, it is important to understand which kind of technician you are hiring – a videographer or cinematographer?
Understanding the difference between videography vs. cinematography, and hiring the right professional, are crucial elements of marketing success. The brand image you want to create of your company or the way you wish the marketing message to be conveyed to your customers can play a pivotal role in the success of your business.
While the work of both cinematographers and videographers may involve essentially filming with a camera, there is a marked difference in the way it is done by a videographer and a cinematographer. Let’s find out more.
Cinematographer
As the name suggests, these professionals are commonly associated with the filming of cinemas or movies. Otherwise called the directors of photography, they are professionals hired by movie production houses to orchestrate and execute the director’s vision and take it to the next level.
The cinematographers are responsible for taking the technical and artistic decisions regarding the lighting, usage of lenses and cameras for different scenes, exposure, filters, zoom, camera movement, etc.
Using the appropriate technical instruments is key to capturing the frames perfectly, and to remarkably impact the way the audience perceives, interprets, and connects with the story or presentation. Each and every decision taken by the cinematographer has to be in line with the story and has to align correctly with what the director is trying to portray and convey.
The cinematographer usually works or leads a big team consisting of a camera operator, light assistants, etc. and is in charge of translating the director’s idea into images that can capture the audiences’ attention and interest.
Cinematographers are not usually involved in the editing and post-production activities.
Videographers
Videographers, on the other hand, function essenti