Capture Vertical Videos to Enhance Your Video Marketing Strategy

video marketing

A vertical video is essentially just a video that was meant to be viewed in the portrait mode as opposed to the landscape mode. The images in a vertical video are typically taller than they are wide. This is a break from the tradition of horizontal video formats, which have been normalized over the years by movie theaters and television screens. Initially, vertical videos were largely avoided by content creators as they did not fit the traditional aspect ratio of established motion picture formats, as a result of which blank spaces appeared on either side of the main image.

However, the growing popularity of mobile video apps such as Periscope and Snapchat have forced video creators and marketers to reconsider their stance on vertical videos. As these video apps make use of the more mobile-friendly portrait mode, vertical format videos have become more and more popular with viewers and consumers over time. Today, vertical videos are largely supported by all social media platforms including Facebook, YouTube, and Twitter. Thus, capturing and shooting vertical videos can be a good way of enhancing your video marketing strategy.

5 Reasons to Opt for Vertical Videos

1. The Ubiquity of Smartphones

Most people access social media during the spare moments of their busy day-to-day lives. People are likely to browse through their Facebook and Twitter feeds during their lunch break at work, or during their daily commute. Usually, people don’t have access to a desktop at these times. Therefore, a majority of viewers watch social media videos on their smartphones.

Mobile phones were originally designed for the purpose of making calls. As such, their default aspect ratio is vertical. Most users, therefore, watch online videos vertically, and only a few of them go for a horizontal view, even when watching a video that was meant to be watched horizontally. With this rising vertical video trend driven by smartphones, companies must start adjusting their content creation strategies in order to stay relevant.

2. Mobile Friendly Social Networks

Social media platforms spend all their time and money trying to figure out ways to engage users online for longer periods of time. As mobile phones become more and more popular, all the major social networks have designed and released apps that are mobile-friendly and come with simple yet intuitive user interfaces. If you consider for a moment, you will notice that most people hold their phones upright, in a vertical manner.

Holding the phone vertically makes it easier to type and access different features in a more natural and intuitive way. Therefore, popular mobile-optimized social media sites like Facebook, Twitter, Instagram, and Snapchat favor vertical videos as they do not inconvenience the users in any way and do not require them to turn their phones around in order to get a full-screen view.

3. The Promise of Better Results

The best vertical videos not only offer a superior user experience but also leads to better results in terms of lead generation and conversion. Vertical videos ensure better engagement and higher viewership numbers. Digital marketing specialists claim that vertical videos are both more convenient and more attention-grabbing from the perspective of viewers, particularly those using mobile phones. This combination is precisely what a business requires for making an advertisement successful.

4. Focuses on the Important Things

Vertical videos do not leave any blank space on the screen, even when the phone is being held upright. This ensures that there are no distractions and the viewer can concentrate fully on your videos. Therefore, it’s easier to highlight your product, service, or brand while using vertical format videos. When watching this type of video, the viewer will not be exposed to any other content or comment on the screen, which might pique their interest and draw their attention away from your brand.

5. Maximum Utility for Minimum Effort

People don’t really want to put in an effort when browsing Facebook or clicking through Instagram. It is their leisure time, and they tend to prefer passive consumption over active participation when scrolling through social media. Therefore, viewers are quite likely to avoid a video completely that requires them to turn their phone around and hold it sideways for the entire duration of the video. This is why vertical videos are preferred by viewers, as they do not require any maneuvering and are simple and straightforward to watch.

In Conclusion

These are some of the reasons why you should definitely consider opting for vertical videos when it comes to creating your content marketing strategy in the future. This minor shift in your video marketing strategy will help you enhance user engagement, lead generation, and conversion rates, thus improving the profitability of your business, significantly.

Videos That Work Wonders on Social Media Platforms

social-media

Since the early 2000s, varied kinds of social media platforms have transformed the way we interact with our friends, family, and acquaintances. Various social media sites have come and gone over the years, with some like Facebook and Twitter gaining great prominence, around the world. Over time, the commercial potential of these social media websites has been recognized and harnessed by marketers and advertisers. The rise of social video marketing and other types of social media content marketing has given savvy marketers numerous opportunities to reach out to and engage with potential customers in new and interesting ways.

The Use of Video Marketing on Social Media Platforms

Almost all modern businesses use one or more social media platforms to connect and interact with their customers and other stakeholders. Social media video clips advertising new products and promoting old ones are quite common and ubiquitous. Of the various types of content available on social media, videos are some of the most popular.

Different types of content have their own audiences. However, according to social media video statistics, videos tend to generate greater curiosity, interest, and engagement amongst users when compared to simple text or audio. Videos, unlike all other forms of media, can engage both the auditory and visual senses of human beings, thus grabbing their attention completely than any other type of content.

Videos that Work Best on Social Media Platforms

There are many different types and formats of videos that businesses share on social media sites in order to generate traffic and create a buzz about their product or service. The different types of videos for social media platforms have been listed below.

Engaging and Entertaining Videos

In order to gain traction and popularity on social media, a video needs to be fun and entertaining over everything else. Now, entertainment can come in many forms and a video need not be confined to humorous or upbeat topics in order to be entertaining. A sentimental video that incites a certain emotion in the viewer positive or negative – can be quite entertaining and can help in bringing people back for more. After all, there is a reason why genres such as horror and tragedy are so popular across all mediums.

Watch Lido Live TV video production on National Night Out at The District

A social media marketing video can work based on a multitude of ideas and factors. In order to make a video memorable and attractive, businesses must ensure that the social media videos they produce have a coherent and relatable story to tell their viewers. Good production values are also a must when it comes to attracting and retaining viewers.

Behind the Scenes Videos

Behind-the-scenes videos have always been popular with viewers for one very simple reason – people love secrets and untold stories. It is a natural impulse for human beings to try and gain information that they don’t have. The more relevant that information is to their own lives, the greater the curiosity. This is why people are always interested to know how a product that they always use is actually manufactured.

Socially conscious consumers also want to know more about the policies and guiding principles of the companies or businesses that they patronize. Behind-the-scenes videos can also include interviews with long-time staff members and customers of the business. These types of social media video clips are a good way to build trust with current and potential customers.

Live Videos

Live videos are currently very popular on a variety of social media platforms. One of the major reasons for the popularity of this type of video is the immediacy and sense of urgency that they bring to the table. It is a well known fact that live videos are good at generating interest and engagement from the audience.

According to Facebook’s head of News Feed, Adam Mosseri, live videos help enhance interaction by generating six times more traffic than pre-recorded videos. This higher interaction and viewer engagement also affect conversion rates and has a positive impact on the profitability and popularity of a business. Therefore, it can be said that real-time videos are a highly effective means of audience engagement and traffic generation.

Unusual and Unique Videos

One of the indisputable facts about human nature is that we love novelty. Humans are obsessed with new ideas, styles, and execution. Not only do we like new things, we even adore new versions and presentations of old and familiar ideas and concepts. This can explain the popularity of Claus Pilgaard, who uses his passion for music to sell chili sauces on YouTube and on his website.

His unique way of advertising chili peppers through chili-tasting music videos got him fans and followers from around the world and helped his business to grow and flourish. Businesses can adopt the same approach to marketing and selling any service or product. The power of music, art, theater, recitation and all other forms of artistic endeavor can be harnessed to market and popularize a brand or product.

Instructional Videos

When it comes to choosing a type of social media video to streamline their marketing efforts, companies cannot go wrong with instructional videos and tutorials. This is because instructional videos provide real value to viewers. They teach them something that they didn’t know before, thus adding to their skills and consequently giving a boost to their self-confidence.

Everybody likes learning something new every now and then, and there is no better way to build credibility with your customer-base than to provide knowledge and information that will make life easier for the viewer. Instructional videos and tutorials are especially useful for companies selling gadgets, software, or equipment that new customers and potential buyers might not be familiar with. With a single tutorial video, you can create awareness about the product while generating social media buzz about your brand.

Conclusion

Apart from the types of social media videos mentioned above, you can also use other creative and innovative formats and styles of social media video clips to build your audience and attract a following on the platform of your choice. Consistency and innovation are two of the main ingredients that marketers need in order to build an effective social video marketing plan and successfully promote a brand, product, or service on these platforms.

[Infographic] Why Video Drives More Sales?

Videos are a great way to increase website traffic and improve conversion rates for a business. Videos can provide you with excellent returns on investment (ROI). On average, consumers tend to spend 88 percent more time on a website that incorporates videos.

Here is an infographic on Why video drives more sales

video drive sales infographic

They also report feeling more confident when buying a product or service, if they have watched a video of it beforehand. Providing both auditory and visual stimuli, videos tend to hold the interest of the audience. Some of the benefits of video marketing are:

1. Educational

Well made videos can be very informative and educational in nature. They can provide step by step instructions to potential customers about how to use, care, and store a new product.

2. Trust

Through videos, the owners of a business can speak directly to the customers. Unlike television interviews, there is no time limit and the conversation is natural, organic, and to the point. This kind of direct and honest communication helps build trust between a business and its patrons.

3. Credibility

High quality and informative videos that add value can help a business gain credibility in the market. By regularly posting extensively researched and well-produced videos, a company can become an influential voice in the industry and among the consumers.

4. Relationships

Through videos, a business can build a relationship with its customers. By allowing people to leave comments on their videos, companies can have a constructive, two-way dialog with customers and find out more about their needs and wants.

5. Sharing

Videos have an average shelf-life of up to four years. They can also be re-watched multiple times and shared with friends and acquaintances over social media. This makes videos an amazing marketing tool.

Final Note

Videos are known to almost double or even triple the number of visitors who click on a website every month. They also significantly increase the amount of time a person spends on a website. Over a 150% rise in the amount of organic traffic from the search engine has also been noticed when a website incorporates video content. These are some of the most important reasons why videos help drive sales.

How Can Brands Leverage Social Media for Video Marketing in 2018?

social media video marketing

How Can Brands Leverage Social Media for Video Marketing in 2018?

Social media is one of the major and most prominent sources of entertainment and recreation for individuals living in the twenty-first century. The advent of social media over the past few decades has completely revolutionized the way in which most people spend their time and interact with their peers, friends, family, and society, in general. Apart from that, it has also had a profound impact on consumer behavior and the buying habits of the average individual.

Buying and consuming things is no longer a solitary or private activity. Rather, consumption has become a part of the social domain in the digital world. People buy goods and services online, review them, and then share the reviews with their friends on social media. Many people purchase things that they have seen their friends using and sharing on social media platforms. This is one of the reasons for the popularity of social media influencers, who now have the power to drive huge demand for a particular product or service if they endorse it on their platform.

Using Social Media for Video Marketing

Digital marketing professionals use various mediums to promote and advertise their products and services on social media. One of the most popular mediums is video-based marketing. This is because videos provide viewers with a personalized and holistic experience that can be informative, entertaining, or both. Therefore, videos offer a visceral appeal and are very popular with consumers from all walks of life.

Social media is populated with individuals from all parts of the world and from every strata of society. As videos are highly visual in nature and not affected by linguistic barriers, they are the best way to connect with current and potential consumers by engaging with a diverse array of individuals and groups. As a result, social media platforms such as Facebook, Twitter, Snapchat, and Instagram favor video content to a great extent. Sites like YouTube are dedicated completely to hosting video content and attract billions of views per day.

Some Specifics for Creating Videos for Social Media Platforms

1. YouTube Videos

YouTube is an excellent video marketing platform that can be used by businesses to meaningfully engage customers and potential clients. YouTube is dedicated completely to videos and it hosts different formats such as explainer videos, DIY videos, video tutorials, and testimonials. Videos posted on YouTube should be optimized for viewing on mobile devices, as a majority of YouTube videos nowadays are watched on smart-phones. People are also more likely to share videos that they have watched on mobile devices.

Most people do not spend more than a few minutes at a time on YouTube. Therefore, the five minute mark is the ideal length for YouTube videos. It has been found that 16:9 is the best aspect ratio for videos on YouTube.

2. Facebook Videos

Over the past few years, Facebook has shifted its focus to video content to a great extent. As a result, marketers from various industries are creating and posting high quality promotional videos on Facebook, which is the most popular social networking site on earth. Some of the most watched video types on Facebook include unboxing videos, DIY tips, funny videos, and videos for social causes.

Facebook also tends to emphasize its Live video feature quite a bit, as a result of which well-timed and interesting Live videos can attract quite a lot of views. Facebook videos should also be highly visual in nature, as most of them are watched on mute, which is the default setting.

3. Instagram Videos

Instagram is essentially a photo-based website that boasts more than 800 million monthly users. Over 500 people visit the site every single day. Companies that are marketing to the young, urban demographic should definitely consider using Instagram for social media video marketing campaigns, as most of the platform’s users fall within this category.

Creative video ads enjoy a high viewership rate on Instagram as they appear in-between the organic feed. Strategic use of the ‘story’ feature on Instagram can also drive huge consumer demand if used wisely. An ideal Instagram story video should be no more than ten seconds long.

4. Twitter Videos

As a social media platform, Twitter is largely news-based and celebrity driven. Therefore, a social media video marketing campaign on Twitter must take these factors into account. Products and services should be marketed via videos focusing on current issues and events. Twitter also offers one of the fastest scroll features of all the social networking sites.

Therefore, to catch the attention of the viewer, a promotional video must be very eye-catching and able to grab immediate attention. The title, content, as well as the thumbnail of Twitter videos should thus be original, creative, and striking. Twitter videos should be no more than about a minute long; nor should they be shorter than 30 seconds. The videos must also be optimized for mobile viewing as over 90 percent of all Twitter videos are watched on cell phones.

In Conclusion

These are some of the strategies that will help you design an effective and popular social media video marketing campaign on various social media platforms for your business. Social media videos that deliver value and solve problems for the viewers can build consumer trust and enhance the credibility and profitability of your business or brand.

4 Types of Videography to Include in Your Marketing Strategy

video marketing

4 Types of Videography to Include in Your Marketing Strategy

Most people are surrounded by digital devices at all times. A significant portion of the young, middle class population now prefers to shop online, rather than wandering from shop to shop in search of the perfect product that would meet their needs. The growing popularity of digital marketing has been both a cause and an effect of the paradigm shift in consumer behavior that online shopping platforms have brought about.

Nowadays, businesses operating in almost every industry use digital marketing strategies to promote their products and services. As a result, more and more companies are spending a lot of time, money, and resources on online or digital marketing strategies. This is particularly true of companies whose customer base is largely young and urban as most modern, young people spend a significant amount of their time online.

Video Content Marketing

Video content marketing is one of the most important pillars or tenets of digital marketing. The times when the Internet was largely text-based are long gone. Rapid advancements in technology have ensured that video production has become easier and more affordable than ever before. Being an audio-visual media form, videos are also far more impactful and can attract customers more effectively than pure text-based marketing. Most creative and successful marketers have therefore developed innovative and nuanced video marketing strategies to promote their products and services.

While creating video content has gotten easier and more affordable over the years, marketers must be creative and innovative in order to stand out from the competition in the digital space. Digital marketing professionals must therefore know about the different types of videography that they would need to create a diverse range of video content, thus developing a robust video marketing strategy for their brand.

The Four Types of Videography to Include in Your Marketing Strategy

1. Video for Increasing Brand Awareness

Brand awareness is the first step in any video marketing strategy simply because you cannot promote a product or service that nobody knows about. Your target audience must be aware of the existence of your product in order for them to be interested in buying it. Videos that are meant to spread brand awareness generally fall into one of two categories. These categories include storytelling videos and product demo videos.

Product demo videos are those that explain how a particular product or service works and why it is important. This type of video is ideal for spreading awareness about an innovative product or service that not many people know of. New types of gadgets and other technological equipment can be marketed through product demo videos, so that potential customers are made aware of the existence of this new type of product. On the other hand, storytelling videos are ideal for spreading awareness about companies selling more conventional products and services, who need to stand out from the competition in order to attract customers.

2. Video for Providing Value and Information

Video content that provides your audience with valuable information and substantive subject matter is extremely useful and important. Nobody likes being bombarded with advertisements all the time. Therefore, savvy digital marketers are developing different types of videography that cater to the needs and desires of the potential customer, instead of focusing solely on brand promotion.

The types of videos that provide value to potential customers tend to usually be either educational or informative in nature. Tutorial videos are an excellent example of this. For example, a company selling cosmetics can produce makeup tutorials to help potential customers learn about the best ways to use and apply their products. This type of video content will ensure that viewers keep coming back to the website of the company to learn about new things on a regular basis. This strategy also makes the videos more shareable, thus enhancing the reach of the marketing campaign.

3. Videos for Lead Conversion

After making potential customers aware of and interested in your brand, the next step involves trust building. You must develop and invest in different types of videography that can help you gain the trust of your viewers. In the modern, interconnected world, trust building is the only thing that can reliably result in lead conversion and customer loyalty.

Consumers today are overwhelmed with choices, and they need to identify with and believe in a company before they purchase its products. Customer testimonial videos can be quite ideal for this purpose, because consumers tend to trust the opinions of their peers more than that of advertisers and marketers. Case study videos exploring the positive experiences of a particular customer with the brand, can make viewers feel like they too can trust that company.

4. Videos for Customer Engagement

It is widely believed that lead conversion is the ultimate goal of any marketing campaign. However, generating customer loyalty is even more important than making a sale, because a one-time buyer is worth a lot less than a loyal repeat-customer. Digital marketers must use analytics to analyze and interpret which types of videos their core customer base are watching the most.

Then they must produce and publish those types of videos at regular intervals in order to maximize customer engagement. This will ensure that customers keep returning to the company’s website and even recommend their products and services to friends and family.

Conclusion

It can be said that all the different types of videography have an important role to play in the overall video marketing strategy of a brand. Companies and businesses wanting to attract new customers and retain old ones should hire a reputed video production and marketing firm in order to avail all the different types of video content essential for generating business.

5 Achievable Steps in a Successful Video Marketing Strategy

video marketing

5 Achievable Steps in a Successful Video Marketing Strategy

Digital screens are an inevitable part of our day’s active moments. From morning alarms to news and messages, our phones are with us from our waking moments, right up to the time we retire to bed.

From a marketing perspective, it is undoubtedly evident that the quickest and surest way to connect with the audience and customers alike is through engaging video content. A successful video marketing strategy can gain a high influx of costumers and enhance the ROI on any marketing campaign.

Video marketing can be expensive, given the amount of critical thinking and cosmetic effort involved in the process. However, here are some invaluable tips to develop a video marketing strategy that is affordable, scalable, and successful.

Establish the Aim for Your Video Marketing Strategy

Your marketing strategy can serve various purposes but if it gets to be too self-promotional, it can lose its impact and the audiences will stop noticing it.

While giving out your message, the video must be informative, entertaining, and motivational for the viewers to remember it and share it with their friends and colleagues. By sharing your marketing video with everyone, you are invoking an emotion that the audiences can relate to. Apart from the sales perspective, your video can thus become an experience for all watchers to keep in mind.

For your video marketing strategy to fetch you the best results, here are some of the things you have to establish beforehand:

  • The kind of target audience who are likely to buy your product or enable your services
  • What are the most likely mindsets that will lead them to find your video attractive and shareable, and finally
  • The route, content, placement and duration, that you should take for your video content to be appreciated and shared

Decide the Topic And Format To Follow In Your Video Marketing Campaign

Establish a theme for your videos and ensure a dedicated team looks after the project at every step of approval. It is important at this stage to stress on the senior management overseeing the content and placement of the brand. The video will reach out to the masses and thus has great potential to carry forward the brand’s image in the digital space.

If you have a product or service that provides health and wellness programs for individuals, you might want to emphasize the benefits of staying fit in your videos rather than just asking them to join your program. Highlighting the takeaways for the audience will make them want to know more about your product.

Find the Best Medium that Fits Your Budget to Develop Your Video

There may be several options at hand for deciding who will develop the video content for your company. For those who have the time to research and expertise in creating quality content, developing a video can be done in-house. One must dedicate enough time, effort, and insight in maintaining the desired standards of production.

You can even choose to work with an advertising agency for creating and marketing your video. The agency will look into the quality of content and strategic placement of your video on various digital and social media platforms.

Depending on your product and niche, there is also the option of working in partnership with freelance video bloggers and influencers. With their relevant followers and audience on social media, bloggers can integrate your product with little extra effort.

When deciding on the best way to develop your videos, keep in mind