Capture Vertical Videos to Enhance Your Video Marketing Strategy

video marketing

A vertical video is essentially just a video that was meant to be viewed in the portrait mode as opposed to the landscape mode. The images in a vertical video are typically taller than they are wide. This is a break from the tradition of horizontal video formats, which have been normalized over the years by movie theaters and television screens. Initially, vertical videos were largely avoided by content creators as they did not fit the traditional aspect ratio of established motion picture formats, as a result of which blank spaces appeared on either side of the main image.

However, the growing popularity of mobile video apps such as Periscope and Snapchat have forced video creators and marketers to reconsider their stance on vertical videos. As these video apps make use of the more mobile-friendly portrait mode, vertical format videos have become more and more popular with viewers and consumers over time. Today, vertical videos are largely supported by all social media platforms including Facebook, YouTube, and Twitter. Thus, capturing and shooting vertical videos can be a good way of enhancing your video marketing strategy.

5 Reasons to Opt for Vertical Videos

1. The Ubiquity of Smartphones

Most people access social media during the spare moments of their busy day-to-day lives. People are likely to browse through their Facebook and Twitter feeds during their lunch break at work, or during their daily commute. Usually, people don’t have access to a desktop at these times. Therefore, a majority of viewers watch social media videos on their smartphones.

Mobile phones were originally designed for the purpose of making calls. As such, their default aspect ratio is vertical. Most users, therefore, watch online videos vertically, and only a few of them go for a horizontal view, even when watching a video that was meant to be watched horizontally. With this rising vertical video trend driven by smartphones, companies must start adjusting their content creation strategies in order to stay relevant.

2. Mobile Friendly Social Networks

Social media platforms spend all their time and money trying to figure out ways to engage users online for longer periods of time. As mobile phones become more and more popular, all the major social networks have designed and released apps that are mobile-friendly and come with simple yet intuitive user interfaces. If you consider for a moment, you will notice that most people hold their phones upright, in a vertical manner.

Holding the phone vertically makes it easier to type and access different features in a more natural and intuitive way. Therefore, popular mobile-optimized social media sites like Facebook, Twitter, Instagram, and Snapchat favor vertical videos as they do not inconvenience the users in any way and do not require them to turn their phones around in order to get a full-screen view.

3. The Promise of Better Results

The best vertical videos not only offer a superior user experience but also leads to better results in terms of lead generation and conversion. Vertical videos ensure better engagement and higher viewership numbers. Digital marketing specialists claim that vertical videos are both more convenient and more attention-grabbing from the perspective of viewers, particularly those using mobile phones. This combination is precisely what a business requires for making an advertisement successful.

4. Focuses on the Important Things

Vertical videos do not leave any blank space on the screen, even when the phone is being held upright. This ensures that there are no distractions and the viewer can concentrate fully on your videos. Therefore, it’s easier to highlight your product, service, or brand while using vertical format videos. When watching this type of video, the viewer will not be exposed to any other content or comment on the screen, which might pique their interest and draw their attention away from your brand.

5. Maximum Utility for Minimum Effort

People don’t really want to put in an effort when browsing Facebook or clicking through Instagram. It is their leisure time, and they tend to prefer passive consumption over active participation when scrolling through social media. Therefore, viewers are quite likely to avoid a video completely that requires them to turn their phone around and hold it sideways for the entire duration of the video. This is why vertical videos are preferred by viewers, as they do not require any maneuvering and are simple and straightforward to watch.

In Conclusion

These are some of the reasons why you should definitely consider opting for vertical videos when it comes to creating your content marketing strategy in the future. This minor shift in your video marketing strategy will help you enhance user engagement, lead generation, and conversion rates, thus improving the profitability of your business, significantly.

Videos That Work Wonders on Social Media Platforms

social-media

Since the early 2000s, varied kinds of social media platforms have transformed the way we interact with our friends, family, and acquaintances. Various social media sites have come and gone over the years, with some like Facebook and Twitter gaining great prominence, around the world. Over time, the commercial potential of these social media websites has been recognized and harnessed by marketers and advertisers. The rise of social video marketing and other types of social media content marketing has given savvy marketers numerous opportunities to reach out to and engage with potential customers in new and interesting ways.

The Use of Video Marketing on Social Media Platforms

Almost all modern businesses use one or more social media platforms to connect and interact with their customers and other stakeholders. Social media video clips advertising new products and promoting old ones are quite common and ubiquitous. Of the various types of content available on social media, videos are some of the most popular.

Different types of content have their own audiences. However, according to social media video statistics, videos tend to generate greater curiosity, interest, and engagement amongst users when compared to simple text or audio. Videos, unlike all other forms of media, can engage both the auditory and visual senses of human beings, thus grabbing their attention completely than any other type of content.

Videos that Work Best on Social Media Platforms

There are many different types and formats of videos that businesses share on social media sites in order to generate traffic and create a buzz about their product or service. The different types of videos for social media platforms have been listed below.

Engaging and Entertaining Videos

In order to gain traction and popularity on social media, a video needs to be fun and entertaining over everything else. Now, entertainment can come in many forms and a video need not be confined to humorous or upbeat topics in order to be entertaining. A sentimental video that incites a certain emotion in the viewer positive or negative – can be quite entertaining and can help in bringing people back for more. After all, there is a reason why genres such as horror and tragedy are so popular across all mediums.

Watch Lido Live TV video production on National Night Out at The District

A social media marketing video can work based on a multitude of ideas and factors. In order to make a video memorable and attractive, businesses must ensure that the social media videos they produce have a coherent and relatable story to tell their viewers. Good production values are also a must when it comes to attracting and retaining viewers.

Behind the Scenes Videos

Behind-the-scenes videos have always been popular with viewers for one very simple reason – people love secrets and untold stories. It is a natural impulse for human beings to try and gain information that they don’t have. The more relevant that information is to their own lives, the greater the curiosity. This is why people are always interested to know how a product that they always use is actually manufactured.

Socially conscious consumers also want to know more about the policies and guiding principles of the companies or businesses that they patronize. Behind-the-scenes videos can also include interviews with long-time staff members and customers of the business. These types of social media video clips are a good way to build trust with current and potential customers.

Live Videos

Live videos are currently very popular on a variety of social media platforms. One of the major reasons for the popularity of this type of video is the immediacy and sense of urgency that they bring to the table. It is a well known fact that live videos are good at generating interest and engagement from the audience.

According to Facebook’s head of News Feed, Adam Mosseri, live videos help enhance interaction by generating six times more traffic than pre-recorded videos. This higher interaction and viewer engagement also affect conversion rates and has a positive impact on the profitability and popularity of a business. Therefore, it can be said that real-time videos are a highly effective means of audience engagement and traffic generation.

Unusual and Unique Videos

One of the indisputable facts about human nature is that we love novelty. Humans are obsessed with new ideas, styles, and execution. Not only do we like new things, we even adore new versions and presentations of old and familiar ideas and concepts. This can explain the popularity of Claus Pilgaard, who uses his passion for music to sell chili sauces on YouTube and on his website.

His unique way of advertising chili peppers through chili-tasting music videos got him fans and followers from around the world and helped his business to grow and flourish. Businesses can adopt the same approach to marketing and selling any service or product. The power of music, art, theater, recitation and all other forms of artistic endeavor can be harnessed to market and popularize a brand or product.

Instructional Videos

When it comes to choosing a type of social media video to streamline their marketing efforts, companies cannot go wrong with instructional videos and tutorials. This is because instructional videos provide real value to viewers. They teach them something that they didn’t know before, thus adding to their skills and consequently giving a boost to their self-confidence.

Everybody likes learning something new every now and then, and there is no better way to build credibility with your customer-base than to provide knowledge and information that will make life easier for the viewer. Instructional videos and tutorials are especially useful for companies selling gadgets, software, or equipment that new customers and potential buyers might not be familiar with. With a single tutorial video, you can create awareness about the product while generating social media buzz about your brand.

Conclusion

Apart from the types of social media videos mentioned above, you can also use other creative and innovative formats and styles of social media video clips to build your audience and attract a following on the platform of your choice. Consistency and innovation are two of the main ingredients that marketers need in order to build an effective social video marketing plan and successfully promote a brand, product, or service on these platforms.

Why is Silent Facebook Video So Popular Among Brands?

facebook silent video

The late 1800s saw the emergence of motion pictures, albeit without sound. These films were short and conveyed the message with mimes, expressions and in some cases, text at the bottom of the screen.

A similar trend can be seen now in one of the most popular social media platforms – Facebook.

According to a study by Digiday, Facebook users and followers now watch more than 100 million hours of video on that platform every day, and almost 85% of them are non-verbal videos

Silent Facebook Videos

Facebook is a social networking site that offers a continuous feed of images, text, and videos that are published by individual users as well as by brands for promotion. Facebook has built a social media ecosystem that doesn’t require the user to turn up the volume to watch the video feeds, thus creating the concept of the silent Facebook video. The intent behind this is to make it easy for its users to engage with the video content that is being presented on Facebook in public places and other areas where audio might be inconvenient.

This requirement and preference for auto-play and non-verbal videos set by Facebook, has made the publishers and brands clamor to find new ways to convey their message, and capture the attention of their users without using sound. One of the ways this has been achieved is by using text overlays or captions on top of the videos, altogether eliminating the need for audio. Muted Facebook videos have subsequently gained significant popularity with social media users worldwide.

The Emerging Trend of Silent Facebook Videos

Brands and digital entrepreneurs are therefore clamoring to learn how to mute a video before uploading it to Facebook, one of the biggest social networking sites on earth. It is common knowledge that each of the leading social media platforms has its own specific content requirements. While Twitter has set the limitation of 140 characters for posts, for Facebook it is about mapping the algorithm with user interests and trends in mind.

Studies done by Facebook indicate that people prefer watching videos without sound. The reason being loud advertisements can be very distracting when one is browsing one’s news feed. Sometimes, the mobile video ads can play loudly when least expected. More than 80% of people do not favor such loud auto-play videos and prefer non-verbal videos instead.

In a study conducted by Nielsen for Facebook, it was found that 47 percent of the value of a video campaign was delivered in the first three seconds and up to 74 percent in the first ten seconds. Moreover, brands also need to create videos that audiences prefer to watch but not listen to – they need to create videos that can capture people’s interest and hold their attention without the need for auditory stimulus. The need to remove audio from Facebook videos has therefore led to many types of innovative ideas being implemented by companies to attract viewers without the benefit of sound. To beat the flood of content, publishers need to attract the user’s attention in seconds, as they scroll through the feed.

Making Silent Videos Work

So, if the users’ preference is to watch videos without sound, then how to enhance their experience and engage them after removing the audio from Facebook videos?

One solution is to use text overlays or captions. News publishers and brands are fast embracing this technique and are adding captions and quotes to their videos, thus diminishing the need for sound.

Research conducted by Facebook suggests that video ads with captions or text overlays increase the view time by almost 12 percent. The company is now adding a tool to allow its publishers to add video captions automatically. Advertisers now will be able to add, review, edit, and save the automated captions quite easily.

On the other hand, silent Facebook videos or non-verbal videos are very popular among brands because they can appeal to the imagination of their audience while tapping into the viewer’s curiosity – which all stimulates the user’s interest in the brand.

Conclusion

Rye Clifton, Director of Experience at GAD&M has said that while sound is still an option that advertisers can opt for on Facebook, it is definitely not a requirement. According to him, brands who can advertise in a compelling manner without sound will be ahead of those who are not yet thinking that way.

Nowadays, silent videos account for more than 75 percent of all traffic on Facebook. Non-verbal videos have become omnipresent across all the major social networking sites. Users are becoming increasingly media-savvy and expect more innovations and experimentations – text overlays, captions, and visuals that can capture their interest and attention in a jiffy.

These techniques will enable brands to convey their message, but when combined with masterful storytelling and exciting visuals, it can be taken to the next level, making the brand stand out from its competitors.

[Infographic] Why Video Drives More Sales?

Videos are a great way to increase website traffic and improve conversion rates for a business. Videos can provide you with excellent returns on investment (ROI). On average, consumers tend to spend 88 percent more time on a website that incorporates videos.

Here is an infographic on Why video drives more sales

video drive sales infographic

They also report feeling more confident when buying a product or service, if they have watched a video of it beforehand. Providing both auditory and visual stimuli, videos tend to hold the interest of the audience. Some of the benefits of video marketing are:

1. Educational

Well made videos can be very informative and educational in nature. They can provide step by step instructions to potential customers about how to use, care, and store a new product.

2. Trust

Through videos, the owners of a business can speak directly to the customers. Unlike television interviews, there is no time limit and the conversation is natural, organic, and to the point. This kind of direct and honest communication helps build trust between a business and its patrons.

3. Credibility

High quality and informative videos that add value can help a business gain credibility in the market. By regularly posting extensively researched and well-produced videos, a company can become an influential voice in the industry and among the consumers.

4. Relationships

Through videos, a business can build a relationship with its customers. By allowing people to leave comments on their videos, companies can have a constructive, two-way dialog with customers and find out more about their needs and wants.

5. Sharing

Videos have an average shelf-life of up to four years. They can also be re-watched multiple times and shared with friends and acquaintances over social media. This makes videos an amazing marketing tool.

Final Note

Videos are known to almost double or even triple the number of visitors who click on a website every month. They also significantly increase the amount of time a person spends on a website. Over a 150% rise in the amount of organic traffic from the search engine has also been noticed when a website incorporates video content. These are some of the most important reasons why videos help drive sales.

Videography Vs Cinematography: The Differences Between the Two Services

Videography Vs Cinematography

 

If you are planning to hire a video production company for your business, it is important to understand which kind of technician you are hiring – a videographer or cinematographer?

Understanding the difference between videography vs. cinematography, and hiring the right professional, are crucial elements of marketing success. The brand image you want to create of your company or the way you wish the marketing message to be conveyed to your customers can play a pivotal role in the success of your business.

While the work of both cinematographers and videographers may involve essentially filming with a camera, there is a marked difference in the way it is done by a videographer and a cinematographer. Let’s find out more.

Cinematographer

As the name suggests, these professionals are commonly associated with the filming of cinemas or movies. Otherwise called the directors of photography, they are professionals hired by movie production houses to orchestrate and execute the director’s vision and take it to the next level.

The cinematographers are responsible for taking the technical and artistic decisions regarding the lighting, usage of lenses and cameras for different scenes, exposure, filters, zoom, camera movement, etc.

Using the appropriate technical instruments is key to capturing the frames perfectly, and to remarkably impact the way the audience perceives, interprets, and connects with the story or presentation. Each and every decision taken by the cinematographer has to be in line with the story and has to align correctly with what the director is trying to portray and convey.

The cinematographer usually works or leads a big team consisting of a camera operator, light assistants, etc. and is in charge of translating the director’s idea into images that can capture the audiences’ attention and interest.

Cinematographers are not usually involved in the editing and post-production activities.

Videographers

Videographers, on the other hand, function essentially as a one-man army who is hired to cover and film events like weddings, interviews, conferences, and other activities.

Working alone or with a small team, they usually operate the camera, arrange sound, select the location, capture the event end to end, and finish it up with editing.

The videographer’s primary focus is on capturing the essential moments of the event as it happens, and they rarely have control over how the event unfolds.

The New Breed – The DSLR-graphers

With advancements in camera technology and the advent of DSLR cameras, the fine line between videography and cinematography is blurring nowadays.

Features and innovations that provide DSLR cameras with movie-like video shooting capabilities, have made many embrace this as a hobby or even a serious profession.

A lot of videographers too prefer to shoot events with DSLR cameras as it provides movie-like quality and effects. With the boom in the demand for wedding photography and couples opting for a big, lavish wedding, the need for wedding videographers has increased.

Unlike movie cameras, in DSLR video cameras, it is impossible to cover the whole event. So, the DSLR-using videographers resort to capturing the highlights of the event and create a short film spanning 15-20 minutes with added narration or background music.

These new age professionals seem to be creating a bridge between the traditional cinematographers and videographers, creating a new space for themselves.

The Divide – Videography vs. Cinematography

The audiences nowadays are becoming more demanding and are highly media-savvy. Capturing their attention, retaining their interest, moving them with emotions, and selling your brand is not an easy task anymore.

Hence, you need to be clear on what you wish to achieve when you hire a media production professional. Some of the questions that you need to ask yourself are:

  1. How do you wish to have your event captured? Is it in documentary/reporting style or with additional effects like background music, cinematography, etc.?
  2. Do you want it to be informative, or entertaining, or loaded to the brim with emotions?
  3. What is your budget? In terms of props and production value, you will usually get only what you pay for.

Having a clear idea about these primary points will give you more clarity on whether to go for videography vs. cinematography.

Conclusion

While the basic premise of capturing an event is the same between videography and cinematography, there is a fine line that sets the two apart.

While cinematography is more about the art and science of making a movie, videography is primarily about recording an event. The former is more creative and intertwined with the art of storytelling, the latter is about capturing and recording the proceedings with material constraints and limited resources.

When it comes to choosing between videography vs. cinematography, if your objective is brand building or marketing, then it makes more sense to hire a cinematographer than a videographer.

If you are still unsure, you should check out some of the services offered by Lido Live TV, one of the most popular media production companies in the US. They will make sure that every special occasion and event in your life is exquisitely captured and recorded by experienced professionals.

How Can Event Video Production Make Your Marketing Strategies More Effective

event video production

If one picture can depict a thousand words, can you imagine the effect of a well made video?

Online videos are the new trend of very industry as it has become and important and effective tool of communication with prospective investors and customers. A type of videos covering the events organized by a business is the latest trend in the every changing world of digital marketing. Event video production has lately started contributing in marketing in a greater way and this is the reason behind all the buzz.

Role of Event Videos in Making Marketing Strategies More Effective

1. Event Videos Act as Portfolio of the Business

From video creators to video production companies, every one needs a portfolio. In short, anyone who wants to sell their products and services, needs a good portfolio and what better way to showcase a good or a service make a video of it. You can create a buzz about the business with your event videos. Make a single event video or make series of videos for all the events hosted by the business. Be it a conference, seminar, round table, or karaoke night, make sure you that a event video production company is present at the time to capture the successful moments of the occasion. The vent video can be included stylishly into the portfolio of the business and can be used to successfully market the venture.

2. Event Video Production can Boost Conversion and Sales

Videos, regardless of the type, can be a legit and great way of earning profit. Moreover, adding event production to your landing page can expedite customer conversions by 80 percent. Videos has been proven to directly lead to sales. While the figures may seem overwhelming, the effectiveness of event video production for marketing strategies is not surprising at all given that vision is our most dominant sense out of all the five. As a matter of fact, most of the information relayed to our brain is visual, and thus videos can boost consumer-brand engagement massively.

3. Event Video Production Can Engage Non-Receptive Consumers

People nowadays are too busy to read long product descriptions and conduct an in-depth analysis of the services a business is offering. The modern consumers wish to see the product being used in environments promised by the business, in short they want to see the product in action. What better way to showcase the usability of the product or service than holding an event to either launch it or show the current and prospective consumers the various features of the commodity. Event video marketing doesn’t not only show the business in action but also works its magic on many levels, engaging even the laziest consumers, effectively. As a matter of fact it has been found that 68 percent of consumers prefer watching product videos on YouTube detailing the features of the commodity that read about it on print.

4. Event Video Production Shows Greater Return of Investment (ROI)

83 percent of the businesses have claimed that video content, regardless of its type brings good return on investment. Moreover they also state that the more natural content of the video the better audience reception it gets. People like to see content that is not scripted and wants to get a natural overview of the business, product, or service, showcased in the video.

5. Event Video Production Appeals to Smartphone Users

Videos and smartphones can be depicted as two sides of the same coin as 90 percent of the consumers watch these videos on their mobile. As a matter of fact, since the third quarter of 2013, watching videos on mobile has increased to more than 233 percent. Since the number of smartphone users are also growing with time, we expect the viewers to increase as well. Therefore, an event video production showcasing the product or service, is guaranteed to get quite a number of views from smartphone users than desktop or TV viewers.

6. Event Video Production can Increase Social Shares

Michael Stelzner, in the 8th Social Media Marketing Industry Report claimed that in 2015, 60 percent of social media marketers resorted to video content for marketing a service or a product and 73 of the total number of respondents to the video planned to use the commodity in 2016, which they did.

Social networking sites have recognized these upward trends and now encourages businesses and content creators to upload videos on social media platforms. For example, Facebook has launched Live Video, 360 Degree Video, and Lifestage, to help the content creators make innovative video content on the social media platform. Therefore, if a business ropes in a video production company to cover their event on social media using these latest video making features, they can surely expect to get increased traffic on their website or at their brick or motor store and greater number of social shares on the video.

In Conclusion

Event video production is gaining popularity quickly and is becoming more and more affordable for the businesses to use. Creating a good event video requires technical knowledge and creativity apart from an idea of human psyche. Therefore, it is advisable to collaborate with a professional video production company to get great ROI, millions and views, and a competitive edge in the market.

How to Choose a Video Production Firm in Orange County

video production firm

How to Choose a Video Production Firm in Orange County

The world has gone berserk over videos and visuals have become the new way of introducing any new business in most industries. In fact, the world is so smitten, that we now have videos for almost everything. If you are new to an industry, you can launch a brand video as your introduction. If you have a new product, then you should prepare some explainer or promotional videos. In case you are enquiring about any product or company, try to find their review videos and demo reels online. Today, videos have paved the path to success for many businesses and companies. It is high time for any business to gel in with this growing culture of video production and produce a series of high-quality videos.

Selecting a firm for video production firm in Orange County, to carry out the video marketing strategy chalked out for your business, is a very important step. A lot of energy and time must be invested to produce a good video. And a low quality video would be a complete waste of all this investment. So, it would be wiser to take one step at a time and be absolutely certain when choosing a video production firm. Here are some of the important factors that should be taken care of while selecting a firm.

1. Updated Portfolio

In the simplest terms, a portfolio can be termed as the summation of the introductory brochure and progress report of any company. You can get to know everything, from the mission and performance to the achievements of the company. Try to find out if their portfolio is up-to-date and if it suits you. This research is going to be varied and time consuming. Start it from the company’s website. All the necessary quality checks and certifications should be accounted for. See if the website of the video company is up-to-date and decide whether or not you like what they do. Take note of all the minute details like the production services that they offer and the editing styles that they specialize in. Check out the work done by them in the last six months and what they have accomplished recently. Basically, their website should speak loud and clearly about the chief qualities of the company. Scan all the information that you can find about them online. Look out for testimonials. Make sure that they are active on social media platforms like Facebook and Twitter.

2. Clear Understanding

Once the company is finalized, communication becomes the key ingredient needed to get the desired outcome. Clear and honest communication between you and the company you have selected for video production firm in Orange County is of utmost importance. After you have individually met and discussed your ideas, ask some questions to ensure that both of you are on the same page.

Some examples of questions that you might want to ask are:

  • Do they understand my brand vision and product?
  • Are they clear about my requirements?
  • Is there some genuine interest or are we just one more client for them?

Stay alert and thoughtful when they respond. The response should be quick and comprise of the right questions with proper detailing. You should be very comfortable while you exchange ideas, assuring you of the perfect selection.

3. Thorough Quality Check

Do not forget that you are in a race where everyone is struggling and working hard to outdo the immediate competitor. Apart from the content, the production quality will define the success and popularity of your video. First of all, make sure you approve of the quality of their demo reel on the company website. Take a tour and ask many questions about the quality of video making equipment that they use, such as the cameras, lenses, editing software, and audio devices. Find out if the company has dealt with a brand of your size and reputation before. It will be a plus point if the firm has been actively involved with other companies working in your domain.

4. Matching Culture

Culture here, revolves around how the firm understands and manages the video production. Some like to stick to the traditional format and tried methods whereas others like to experiment and think out of the box. If you want to go viral, make sure to select the latter type of video firm. You should meet the company’s representatives in person and the very first communication should make you confident of a good result. While you converse, try to assess if they can convert your vision into visuals. There should be a team of professionals for every part of the video production process, like script writers, actors, and editors with dedicated time for you. Transparency can be another determining factor. The excitement and interest of the representatives should be obvious and multiple interactions should be conducted between both the parties over the entire period of production.

5. Evaluated Proposal

A great deal of research should be done to decide on the appropriate price of any video. Get a detailed list of all the elements involved in the production process like cameras, audio devices, actors, props, etc. and verify if the price they are quoting is justified. Approve a proposal that includes every production aspect and is competitively priced i.e. at par with the current rates and offers in the market.

6. Disciplined Communication

Any tie-up will demand commitment and professionalism. The firm should readily come up with a delivery date and should adhere to the schedule decided on by all parties. Several communications should take place while the video production process is underway. It will be great if the firm comes up with an estimated number of discussions required during the different phases of production.

7. Unique and Robust Marketing Strategy

Marketing plays a very crucial role in the success of any product. The video production firm should have a ready plan for marketing. Insufficient and incompetent marketing will be a complete waste of all the effort. Be sure to check out their social media presence and influence. Find out how often they update their Facebook pages or how frequent they are in their tweets. Ask about the innovative ideas and activities that can be used to improve the demand for your product.

Conclusion

Amongst the numerous firms that offer video production firm in Orange County, select the one that specializes in the type of video you want to focus on. No matter what the size of the video is, any video production requires a great amount of time, dedication and energy. The thoughtful selection of a video firm will justify all the investment and give a fruitful result.

5 Concepts that a Video Production Company Can Use to Promote Your Restaurant

video production

5 Concepts that a Video Production Company Can Use to Promote Your Restaurant

Are you planning to start your very own restaurant or eatery? Or trying to expand an existing business into the food, beverage, and hospitality industry? If so, then you should definitely consider using videos as a part of your marketing strategy. The Internet is one of the most effective marketing tools in the modern world and video content is gaining steady popularity amongst web users around the globe. With both an auditory and a visual element, videos can be interactive, engaging, and even informative, making them one of the most popular mediums for marketing a product or service. Videos have also become quite popular on social media sites such as Facebook, Twitter, and Instagram, where they are viewed by millions of people every day.

Consumers today are always on the lookout for something new and exciting. Using high-quality videos, you can engage those who currently frequent your restaurant while also attracting the attention of potential customers who may never have patronized your business before. For the best results, you should consider engaging the services of a reputed and experienced video production company to produce promotional video content for your restaurant. By doing so, you will be able to effortlessly attract the new generation of devoted Internet users to your restaurant or diner.

Types of Video You Can Use to Promote a Restaurant

Cooking and Recipe Videos

What better way can there be for a restaurant to entice customers than by posting videos of tasty food being prepared with care and love? With the help of a good video production company, you can shoot interesting videos of the most popular dishes available at your restaurant.

Cooking Videos

You can show your viewers how the food is prepared and presented, while allowing them a sneak peek into the materials used and the hygienic conditions of your kitchen and staff. This will help you build trust with potential customers while also generating interest about your business. The enticing visuals of delicious meals are sure to draw your viewers in and keep them engaged.

Kitchen Tour Videos

Kitchen tours are one of the best ways of building trust with your customers and generating buzz about your restaurant. The kitchen is the beating heart of any restaurant, the most important part of the establishment. Hence, giving customers a tour of your diner’s kitchen would be like offering them a behind-the-scenes glimpse of your business.

Restaurant Kitchen

A kitchen tour video can be shot during an event or a party at the restaurant, when the kitchen is likely to be at its busiest. Alternatively, you can also create a proper story through your kitchen tour video, by following the journey of a single order from the moment it is placed to the time when it is presented to the guests for consumption. This will allow viewers to gain a thorough understanding of the exact steps involved in the preparation of an order.

Event Videos

Event videos, if executed properly, can be one of the most interesting and engaging content. This is because events such as parties and festivals lend an aura of energy and optimism, making viewers more inclined to visit your establishment.

You can also try and connect external events or occasions with your restaurant, with the aim of drawing customers on a particular day. For example, you can go for themed celebrations at your restaurant during Christmas, Valentine’s Day, or the 4th of July. You can then capture these moments in an exquisitely produced event video and post them on your website as well as on different social media platforms. This will entice customers to visit your restaurant during other festivals and events, making your business a popular destination for celebrating such occasions.

Customer and Staff Interviews

Videos featuring interactions with your guests and staff members are one of the best ways to connect with the community and build trust with potential customers.

Interview Video

By encouraging the members of your staff to speak about their experiences and adventures while working for the restaurant, you can bring out the human element behind your business. Thus, you can connect with viewers on a personal and organic level while also telling them a story about your business and about those who run it. A similar effect can also be achieved with some short, fun, and informal interviews of regular visitors and patrons. You could ask them to talk about what they like about your restaurant and also some points on which they would like to see improvement. Be sure to not make these videos too promotion-driven. In order to have the desired effect, interview videos with your guests and staff members must feel organic, genuine, and honest.

The Journey Video

People love stories and there is no form of advertising more compelling than a good story. In this type of video, you can take your viewers on a journey to the past.

Journey Videos

If your restaurant is an old one, you can speak about its origins – how it began and the vision of the people who started it. You can also pepper the video with nostalgic interviews of long-time employees and loyal patrons. Furthermore, you can list any changes that you have implemented over the years and explain why they were made and how they have helped improve the business as a whole. There are few emotions as powerful as nostalgia, and a good journey video is guaranteed to draw your viewers in and keep them interested in your restaurant.

In Conclusion

These are just some of the concepts and themes that a good video production company can use to help promote your restaurant on the Internet. To ensure the best results, choose a company that has excellent testimonials and a reasonable amount of experience in the field of video production. A team of creative and dedicated professionals brought together by a trustworthy video production company can work wonders for your business.

How Can Brands Leverage Social Media for Video Marketing in 2018?

social media video marketing

How Can Brands Leverage Social Media for Video Marketing in 2018?

Social media is one of the major and most prominent sources of entertainment and recreation for individuals living in the twenty-first century. The advent of social media over the past few decades has completely revolutionized the way in which most people spend their time and interact with their peers, friends, family, and society, in general. Apart from that, it has also had a profound impact on consumer behavior and the buying habits of the average individual.

Buying and consuming things is no longer a solitary or private activity. Rather, consumption has become a part of the social domain in the digital world. People buy goods and services online, review them, and then share the reviews with their friends on social media. Many people purchase things that they have seen their friends using and sharing on social media platforms. This is one of the reasons for the popularity of social media influencers, who now have the power to drive huge demand for a particular product or service if they endorse it on their platform.

Using Social Media for Video Marketing

Digital marketing professionals use various mediums to promote and advertise their products and services on social media. One of the most popular mediums is video-based marketing. This is because videos provide viewers with a personalized and holistic experience that can be informative, entertaining, or both. Therefore, videos offer a visceral appeal and are very popular with consumers from all walks of life.

Social media is populated with individuals from all parts of the world and from every strata of society. As videos are highly visual in nature and not affected by linguistic barriers, they are the best way to connect with current and potential consumers by engaging with a diverse array of individuals and groups. As a result, social media platforms such as Facebook, Twitter, Snapchat, and Instagram favor video content to a great extent. Sites like YouTube are dedicated completely to hosting video content and attract billions of views per day.

Some Specifics for Creating Videos for Social Media Platforms

1. YouTube Videos

YouTube is an excellent video marketing platform that can be used by businesses to meaningfully engage customers and potential clients. YouTube is dedicated completely to videos and it hosts different formats such as explainer videos, DIY videos, video tutorials, and testimonials. Videos posted on YouTube should be optimized for viewing on mobile devices, as a majority of YouTube videos nowadays are watched on smart-phones. People are also more likely to share videos that they have watched on mobile devices.

Most people do not spend more than a few minutes at a time on YouTube. Therefore, the five minute mark is the ideal length for YouTube videos. It has been found that 16:9 is the best aspect ratio for videos on YouTube.

2. Facebook Videos

Over the past few years, Facebook has shifted its focus to video content to a great extent. As a result, marketers from various industries are creating and posting high quality promotional videos on Facebook, which is the most popular social networking site on earth. Some of the most watched video types on Facebook include unboxing videos, DIY tips, funny videos, and videos for social causes.

Facebook also tends to emphasize its Live video feature quite a bit, as a result of which well-timed and interesting Live videos can attract quite a lot of views. Facebook videos should also be highly visual in nature, as most of them are watched on mute, which is the default setting.

3. Instagram Videos

Instagram is essentially a photo-based website that boasts more than 800 million monthly users. Over 500 people visit the site every single day. Companies that are marketing to the young, urban demographic should definitely consider using Instagram for social media video marketing campaigns, as most of the platform’s users fall within this category.

Creative video ads enjoy a high viewership rate on Instagram as they appear in-between the organic feed. Strategic use of the ‘story’ feature on Instagram can also drive huge consumer demand if used wisely. An ideal Instagram story video should be no more than ten seconds long.

4. Twitter Videos

As a social media platform, Twitter is largely news-based and celebrity driven. Therefore, a social media video marketing campaign on Twitter must take these factors into account. Products and services should be marketed via videos focusing on current issues and events. Twitter also offers one of the fastest scroll features of all the social networking sites.

Therefore, to catch the attention of the viewer, a promotional video must be very eye-catching and able to grab immediate attention. The title, content, as well as the thumbnail of Twitter videos should thus be original, creative, and striking. Twitter videos should be no more than about a minute long; nor should they be shorter than 30 seconds. The videos must also be optimized for mobile viewing as over 90 percent of all Twitter videos are watched on cell phones.

In Conclusion

These are some of the strategies that will help you design an effective and popular social media video marketing campaign on various social media platforms for your business. Social media videos that deliver value and solve problems for the viewers can build consumer trust and enhance the credibility and profitability of your business or brand.

4 Types of Videography to Include in Your Marketing Strategy

video marketing

4 Types of Videography to Include in Your Marketing Strategy

Most people are surrounded by digital devices at all times. A significant portion of the young, middle class population now prefers to shop online, rather than wandering from shop to shop in search of the perfect product that would meet their needs. The growing popularity of digital marketing has been both a cause and an effect of the paradigm shift in consumer behavior that online shopping platforms have brought about.

Nowadays, businesses operating in almost every industry use digital marketing strategies to promote their products and services. As a result, more and more companies are spending a lot of time, money, and resources on online or digital marketing strategies. This is particularly true of companies whose customer base is largely young and urban as most modern, young people spend a significant amount of their time online.

Video Content Marketing

Video content marketing is one of the most important pillars or tenets of digital marketing. The times when the Internet was largely text-based are long gone. Rapid advancements in technology have ensured that video production has become easier and more affordable than ever before. Being an audio-visual media form, videos are also far more impactful and can attract customers more effectively than pure text-based marketing. Most creative and successful marketers have therefore developed innovative and nuanced video marketing strategies to promote their products and services.

While creating video content has gotten easier and more affordable over the years, marketers must be creative and innovative in order to stand out from the competition in the digital space. Digital marketing professionals must therefore know about the different types of videography that they would need to create a diverse range of video content, thus developing a robust video marketing strategy for their brand.

The Four Types of Videography to Include in Your Marketing Strategy

1. Video for Increasing Brand Awareness

Brand awareness is the first step in any video marketing strategy simply because you cannot promote a product or service that nobody knows about. Your target audience must be aware of the existence of your product in order for them to be interested in buying it. Videos that are meant to spread brand awareness generally fall into one of two categories. These categories include storytelling videos and product demo videos.

Product demo videos are those that explain how a particular product or service works and why it is important. This type of video is ideal for spreading awareness about an innovative product or service that not many people know of. New types of gadgets and other technological equipment can be marketed through product demo videos, so that potential customers are made aware of the existence of this new type of product. On the other hand, storytelling videos are ideal for spreading awareness about companies selling more conventional products and services, who need to stand out from the competition in order to attract customers.

2. Video for Providing Value and Information

Video content that provides your audience with valuable information and substantive subject matter is extremely useful and important. Nobody likes being bombarded with advertisements all the time. Therefore, savvy digital marketers are developing different types of videography that cater to the needs and desires of the potential customer, instead of focusing solely on brand promotion.

The types of videos that provide value to potential customers tend to usually be either educational or informative in nature. Tutorial videos are an excellent example of this. For example, a company selling cosmetics can produce makeup tutorials to help potential customers learn about the best ways to use and apply their products. This type of video content will ensure that viewers keep coming back to the website of the company to learn about new things on a regular basis. This strategy also makes the videos more shareable, thus enhancing the reach of the marketing campaign.

3. Videos for Lead Conversion

After making potential customers aware of and interested in your brand, the next step involves trust building. You must develop and invest in different types of videography that can help you gain the trust of your viewers. In the modern, interconnected world, trust building is the only thing that can reliably result in lead conversion and customer loyalty.

Consumers today are overwhelmed with choices, and they need to identify with and believe in a company before they purchase its products. Customer testimonial videos can be quite ideal for this purpose, because consumers tend to trust the opinions of their peers more than that of advertisers and marketers. Case study videos exploring the positive experiences of a particular customer with the brand, can make viewers feel like they too can trust that company.

4. Videos for Customer Engagement

It is widely believed that lead conversion is the ultimate goal of any marketing campaign. However, generating customer loyalty is even more important than making a sale, because a one-time buyer is worth a lot less than a loyal repeat-customer. Digital marketers must use analytics to analyze and interpret which types of videos their core customer base are watching the most.

Then they must produce and publish those types of videos at regular intervals in order to maximize customer engagement. This will ensure that customers keep returning to the company’s website and even recommend their products and services to friends and family.

Conclusion

It can be said that all the different types of videography have an important role to play in the overall video marketing strategy of a brand. Companies and businesses wanting to attract new customers and retain old ones should hire a reputed video production and marketing firm in order to avail all the different types of video content essential for generating business.

Why Is Video Marketing Essential for Hotel Business?

real estate video production

Why Is Video Marketing Essential for Hotel Business?

As mass audience, our society has always been attracted to watching videos. What was being looked forward once in TV is being now sought in the media of YouTube and blogging. Video has always been an effective advertising agent perhaps because it appeals to most of our senses. It draws attention and tends to leave a lingering upshot in the mind of the viewer. For an industry of hospitality and hotels that depend on the reliability of visuals, Real Estate Video Production is necessary. It helps to show the entire property in detail. But in case of many hotels and other buildings, they are not aware of the effectiveness of Video marketing.

So here are reasons why it is actually important to make a video for hotel business:

1. Appealing Medium

Video is attractive than many other medium and this has been found out from studies that people respond and involve with a video clip more than they do with plain text or even pictures. The thorough showing of everything reaches out to the target audience and thus creates a stir. Billions of people access YouTube and Google everyday. Somewhere or the other this pops up and quite a fraction of this population gets to see the content. This adds to the advantage of reaching out to the target customers and beyond.

2. Widespread View

As Video marketing is uploaded in the search engines, it not only reaches the target customers, it goes beyond the area or even country. Thus video marketing takes your set up to a global level. This is specifically important for the start ups who need publicity to the core. Sometimes in video marketing you tend to get international clients and may double your returns with a shorter span of time.

3. Best Return on Investments

Talking about return on investment, video as a medium has the highest ROI from a survey. It shoots up to almost 52% and this has been acknowledged by the hoteliers themselves. A lot many buildings and landlords too have accepted the benefit of putting Real Estate Video Production into use.

4. Videos Build Trust

The detailed video of the hotels, the stimulation of moving through the place give the customers a taste of experience. Taking a round the hotel gives them a confidence to rely on the hotel. This happens mostly with frequent business travelers. They tend to watch the videos rather than looking for other sources and thus get enlightened about their specific needs. As this type of people get less time, the video content appears to be a self guidance to them. Same is with the tourists. Tourists’ booking shoots up to 67% when they get to see a video of the place they will rest in far from home.

5. Video Marketing Is Mobile

One of the best features of video marketing is its mobile approach, which can be watched from cell phones, laptops, tabs, or even desktops. It may be seen from all the devices and is thus not static like hoardings, TV advertisements etc. This makes the entire thing easily accessible in twenty four hours. The advent of smartphones and wifi has enabled people to watch videos at a huge rate. This opportunity when used for advertisement gives a huge exposure to the audience.

6. Internet Traffic

According to a survey it has been assumed that 72% within Internet traffic is going to be video. Real Estate Video Production shall boost the relevancy to the customers. For example, if the hotel is just near to the beach or has a beautiful mountain view that may be beautifully shown in the video. The visual beautification will attract travelers and increase booking from all around the world.

7. Foreign Clients

When it comes to buying or selling or even renting real estates to people outside the country, Real Estate Video Production acts as a major pillar of reliance. It often happens that the people involved in buying and selling are geographically separated by miles, which in turn creates complications in dealings, but the video helps in saving a lot of time as well as develop bonds from both sides.

Video Production is an important aspect of marketing in the age of digitalization and global affairs. From start ups to developing and increasing brand values, video acts as a very stimulating medium.