Capture Vertical Videos to Enhance Your Video Marketing Strategy

video marketing

A vertical video is essentially just a video that was meant to be viewed in the portrait mode as opposed to the landscape mode. The images in a vertical video are typically taller than they are wide. This is a break from the tradition of horizontal video formats, which have been normalized over the years by movie theaters and television screens. Initially, vertical videos were largely avoided by content creators as they did not fit the traditional aspect ratio of established motion picture formats, as a result of which blank spaces appeared on either side of the main image.

However, the growing popularity of mobile video apps such as Periscope and Snapchat have forced video creators and marketers to reconsider their stance on vertical videos. As these video apps make use of the more mobile-friendly portrait mode, vertical format videos have become more and more popular with viewers and consumers over time. Today, vertical videos are largely supported by all social media platforms including Facebook, YouTube, and Twitter. Thus, capturing and shooting vertical videos can be a good way of enhancing your video marketing strategy.

5 Reasons to Opt for Vertical Videos

1. The Ubiquity of Smartphones

Most people access social media during the spare moments of their busy day-to-day lives. People are likely to browse through their Facebook and Twitter feeds during their lunch break at work, or during their daily commute. Usually, people don’t have access to a desktop at these times. Therefore, a majority of viewers watch social media videos on their smartphones.

Mobile phones were originally designed for the purpose of making calls. As such, their default aspect ratio is vertical. Most users, therefore, watch online videos vertically, and only a few of them go for a horizontal view, even when watching a video that was meant to be watched horizontally. With this rising vertical video trend driven by smartphones, companies must start adjusting their content creation strategies in order to stay relevant.

2. Mobile Friendly Social Networks

Social media platforms spend all their time and money trying to figure out ways to engage users online for longer periods of time. As mobile phones become more and more popular, all the major social networks have designed and released apps that are mobile-friendly and come with simple yet intuitive user interfaces. If you consider for a moment, you will notice that most people hold their phones upright, in a vertical manner.

Holding the phone vertically makes it easier to type and access different features in a more natural and intuitive way. Therefore, popular mobile-optimized social media sites like Facebook, Twitter, Instagram, and Snapchat favor vertical videos as they do not inconvenience the users in any way and do not require them to tur