How Can Brands Leverage Social Media for Video Marketing in 2018?

social media video marketing

How Can Brands Leverage Social Media for Video Marketing in 2018?

Social media is one of the major and most prominent sources of entertainment and recreation for individuals living in the twenty-first century. The advent of social media over the past few decades has completely revolutionized the way in which most people spend their time and interact with their peers, friends, family, and society, in general. Apart from that, it has also had a profound impact on consumer behavior and the buying habits of the average individual.

Buying and consuming things is no longer a solitary or private activity. Rather, consumption has become a part of the social domain in the digital world. People buy goods and services online, review them, and then share the reviews with their friends on social media. Many people purchase things that they have seen their friends using and sharing on social media platforms. This is one of the reasons for the popularity of social media influencers, who now have the power to drive huge demand for a particular product or service if they endorse it on their platform.

Using Social Media for Video Marketing

Digital marketing professionals use various mediums to promote and advertise their products and services on social media. One of the most popular mediums is video-based marketing. This is because videos provide viewers with a personalized and holistic experience that can be informative, entertaining, or both. Therefore, videos offer a visceral appeal and are very popular with consumers from all walks of life.

Social media is populated with individuals from all parts of the world and from every strata of society. As videos are highly visual in nature and not affected by linguistic barriers, they are the best way to connect with current and potential consumers by engaging with a diverse array of individuals and groups. As a result, social media platforms such as Facebook, Twitter, Snapchat, and Instagram favor video content to a great extent. Sites like YouTube are dedicated completely to hosting video content and attract billions of views per day.

Some Specifics for Creating Videos for Social Media Platforms

1. YouTube Videos

YouTube is an excellent video marketing platform that can be used by businesses to meaningfully engage customers and potential clients. YouTube is dedicated completely to videos and it hosts different formats such as explainer videos, DIY videos, video tutorials, and testimonials. Videos posted on YouTube should be optimized for viewing on mobile devices, as a majority of YouTube videos nowadays are watched on smart-phones. People are also more likely to share videos that they have watched on mobile devices.

Most people do not spend more than a few minutes at a time on YouTube. Therefore, the five minute mark is the ideal length f